Sony finally has put it's 'Only High End Phones' guns down, at least for India. The company is stepping down from it's High End Pricey phone range only for India as sales don't find any hope.
In a conversation with ET Tech, Kenichiro Hibi, Managing Director of Sony India said that the company is trying to compete with the mid-range market against XAIOMI, Motorola and Google's Android One.Because India is growing at a fast pace, Sony sees the country as “completely different” from the global market, so it’s going to release phones costing Rs 8,000-10,000 ($125 to $160), a range Sony doesn't target in other countries.
In order to target the price range, Sony is planning to manufacture and sell the devices only in India.
Sony recently launched the Xperia E4g in India, an LTE variant of the mid-range Xperia E4 listed in India Rs 13,290 ($213). Still the E4g (and other devices Sony may launch here) faces stiff competition. Just last week, for instance, Xiaomi introduced the arguably superior Xiaomi Mi 4i at a starting price of Rs. 12,999.
Do you think Sony has a chance?
For all your Android queries, shoot us an email at admin@hotmodinc.com
Happy Modding!
Team HotMOD!;)
No comments:
Post a Comment